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Issue Date	Title	Author(s)
2016	Contemporary Wine Marketing and Supply Chain ManagementA Global Perspective	J. Flint, Daniel
2016	CHIEF MARKETING OFFICERS AT WORK	Steimle, Josh
2016	Business ProjectManagement andMarketingMastering Business Markets	Geiger, Ingmar
2016	Brewing, Beer and Pubs A Global Perspective	Cabras, Ignazio
2016	Advertising in the Aging Society Understanding Representations, Practitioners, and Consumers in Japan	Prieler, Michael
2016	Advances in National Brandand Private Label MarketingThird International Conference, 2016	Carlos, Juan
2016	Advances in Advertising Research (Vol. VI)The Digital, the Classic,the Subtle, and the Alternative	Verlegh, Peeter
2015	Achieving Brand Loyalty in China through After-Sales ServicesWith a Particular Focus on the Influences of Cultural Determinants	Fraß, Alexander
2015	Winning Minds	Lancaster, Simon
2015	Wine QueensUnderstanding the Role of Women in Wine Marketing	Ramšak, Mojca
2015	Why People (Don’t) BUY	Chakravarti, Amitav
2015	Western European Perspectives on the Development of Public Relations: Other Voices	Watson, Tom
2015	Vertical Cooperative Advertising in Supply Chain ManagementA Game-Theoretic Analysis	Aust, Gerhard
2015	Vertical Brand Portfolio ManagementStrategies for Integrated Brand Management between Manufacturers and Retailers	Bakker, Diederich
2015	Value Chain MarketingA Marketing Strategy to Overcome Immediate Customer Innovation Resistance	Hintze, Stephanie
2015	Use of Market Datain the Recruitmentof High Potentials Segmentation and Targeting in Human Resources in the Pharmaceutical Industry	Posthumus, Jan
2015	Tourism in Latin AmericaCases of Success	Panosso, Alexandre
2015	The Vulnerability of Corporate Reputation: Leadership for Sustainable Long-Term Value	Verhezen, Peter
2015	The Replication of Retail Fashion Formats into Foreign Countries	Schröder, Christoph
2015	The Paradox of PointsTheoretical Foundation and Empirical Evidence of Medium Magnitude Eff ects in Loyalty Programs	Köcher, Sören