Please use this identifier to cite or link to this item: 192.168.6.56/handle/123456789/73129
Title: Value Chain MarketingA Marketing Strategy to Overcome Immediate Customer Innovation Resistance
Authors: Hintze, Stephanie
Keywords: Chain Marketing
Issue Date: 2015
Publisher: Springer Science+Business Media, LLC
URI: http://10.6.20.12:80/handle/123456789/73129
ISBN: 978-3-319-11375-3
Appears in Collections:Marketing & Management

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