Please use this identifier to cite or link to this item: 192.168.6.56/handle/123456789/73129
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dc.contributor.authorHintze, Stephanie-
dc.date.accessioned2019-06-18T09:46:33Z-
dc.date.available2019-06-18T09:46:33Z-
dc.date.issued2015-
dc.identifier.isbn978-3-319-11375-3-
dc.identifier.urihttp://10.6.20.12:80/handle/123456789/73129-
dc.language.isoenen_US
dc.publisherSpringer Science+Business Media, LLCen_US
dc.subjectChain Marketingen_US
dc.titleValue Chain MarketingA Marketing Strategy to Overcome Immediate Customer Innovation Resistanceen_US
dc.typeBooken_US
Appears in Collections:Marketing & Management

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