Please use this identifier to cite or link to this item:
192.168.6.56/handle/123456789/73129
Title: | Value Chain MarketingA Marketing Strategy to Overcome Immediate Customer Innovation Resistance |
Authors: | Hintze, Stephanie |
Keywords: | Chain Marketing |
Issue Date: | 2015 |
Publisher: | Springer Science+Business Media, LLC |
URI: | http://10.6.20.12:80/handle/123456789/73129 |
ISBN: | 978-3-319-11375-3 |
Appears in Collections: | Marketing & Management |
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