Please use this identifier to cite or link to this item:
192.168.6.56/handle/123456789/73169| Title: | Advances in Advertising Research (Vol. VI)The Digital, the Classic,the Subtle, and the Alternative |
| Authors: | Verlegh, Peeter |
| Keywords: | Research |
| Issue Date: | 2016 |
| Publisher: | Springer-Verlag Berlin Heidelberg |
| URI: | http://10.6.20.12:80/handle/123456789/73169 |
| ISBN: | 978-3-658-10558-7 |
| Appears in Collections: | Marketing & Management |
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