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Issue Date	Title	Author(s)
2016	Multisensory Impactof Sport EventsA Comparative Eff ect AnalysisBased on Soccer Games	Tham, Thorsten
2016	Mobile Marketing ChannelOnline Consumer Behavior	Akhter, Mahmud
2016	Mind GenomicsA Guide to Data-Driven Marketing Strategy	Milutinovic, Veljko
2016	Market Entry into the USAWhy European Companies Fail and Howto Succeed	Drews, Ralf
2016	Market Entry into the USAWhy European Companies Fail and Howto Succeed	Drews, Ralf
2016	Market Entry in China Case Studies on Strategy, Marketing, and Branding	Prange, Christiane
2016	Making a Difference Through MarketingA Quest for Diverse Perspectives	Plewa, Carolin
2016	IslamicMarketingUnderstanding the Socio-Economic,Cultural, and Politico-Legal Environment	Nestorović, Čedomir
2016	International Fragmentation Impacts and Prospects for Manufacturing, Marketing, Economy, and Growth	Bacouel-Jentjens, Sabine
2016	Incompetency and Competency TrainingImproving Executive Skills in Sensemaking, Framing Issues, and Making Choices	Woodside, Arch
2016	Higher Education Consumer Choice	Hemsley-Brown, Jane
2016	Green Marketing: A Case Study of the Sub-Industry in Turkey	Can Kirgiz, Ayca
2016	GlobalMarketingStrategy An Executive Digest	B. Schlegelmilch, Bodo
2016	Fashion Brand Internationalization Opportunities and Challenges	Jin, Byoungho
2016	Entrepreneurship, Business and Economics - Vol. 1Proceedings of the 15th Eurasia Business and Economics Society Conference	Huseyin, Mehmet
2016	Empowering Brands with Customer IntegrationClassifi cation, Benefi tsand Success Factors	Sesselmann, Jörg
2016	e-Consumers in the Era of New Tourism	Sezgin, Erkan
2016	Digital Stractics	Outram, Chris
2015	Cultural Perspectives in a Global Marketplace	Sharma, Dheeraj
2016	Cruise Business DevelopmentSafety, Product Design and Human Capital	Papathanassis, Alexis