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Collection's Items (Sorted by Submit Date in Descending order): 41 to 60 of 1714
Issue DateTitleAuthor(s)
2016The Social Organization: Managing Human Capital through Social MediaManuti, Amelia
2016The Relationship of Body Weight and Skepticism towards AdvertisingBrauneis, Sabrina
2016The Quintessence of Strategic ManagementWhat You Really Need to Know to Survive in BusinessKotler, Philip
2016The Marketing Challenge for Industrial Companies Advanced Concepts and PracticesA. Saavedra, Claudio
2016The Intuitive Customer 7 Imperatives For Moving Your Customer Experience to the Next LevelShaw, Colin
2016The Infl uence of Culture and Personality on Customer SatisfactionAn Empirical Analysisacross CountriesKrüger, Franziska
2016The Drivers of Wearable Device UsagePractice and PerspectivesH. Ernst, Claus-Peter
2016Targeting Using Augmented Data in Database MarketingDecision Factors for Evaluating External SourcesHüttenrauch, Bettina
2016Sustainable Growth inGlobal MarketsRajagopalStrategic Choices and ManagerialImplicationsZlateva, Tanya
2016Social Media Management Technologies and Strategies for Creating Business ValueVan Looy, Amy
2016Social Commerce Marketing, Technology and ManagementTurban, Efraim
2016Service FascinationGaining CompetitiveAdvantage through ExperientialSelf-Service SystemsZagel, Christian
2016Return of the HustleThe Art of Marketing with MusicSheinkop, Eric
2016Retail Brand Equity and LoyaltyAnalysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel RetailingKatharina Weindel, Julia
2016Retail BrandEquity and LoyaltyAnalysis in the Context of Sector-Specific Antecedents, PerceivedValue, and Multichannel RetailingKatharina Weindel, Julia
2016Proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014)Pyeman, Jaafar
2016Principles of Marketology, Volume 1TheoryAghazadeh, Hashem
2016Perspectives on Consumer Choice From Behavior to Action, from Action to AgencyR. Foxall, Gordon
2016Open TourismOpen Innovation, Crowdsourcing andCo-Creation Challenging the TourismIndustryEgger, Roman
2016Online Brand CommunitiesUsing the Social Web for Branding andMarketinǵn Molinillo, Sebastia
Collection's Items (Sorted by Submit Date in Descending order): 41 to 60 of 1714