Please use this identifier to cite or link to this item:
192.168.6.56/handle/123456789/73377
Title: | Online Brand CommunitiesUsing the Social Web for Branding andMarketing |
Authors: | ́n Molinillo, Sebastia |
Keywords: | Brand Communities |
Issue Date: | 2016 |
Publisher: | Springer Science+Business Media, LLC |
URI: | http://10.6.20.12:80/handle/123456789/73377 |
ISBN: | 978-3-319-24826-4 |
Appears in Collections: | Marketing & Management |
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