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Issue Date	Title	Author(s)
2015	Staying the Consumption CourseExploring the Individual Lock-in Process in Service Relationships	Krischan, Benjamin
2015	Sponsor- and Country-Related Predictors of Sponsorship Eff ectivenessSponsorship in a National and International Environment	Lucas, Christian
2015	Social Media Marketing in Tourism and Hospitality	Minazzi, Roberta
2015	Social Media forScientifi c InstitutionsHow to Attract Young Academics by Using SocialMedia as a Marketing Tool	Hurrle, Daniel
2015	Scaling the Tail: Managing Profitable Growth in Emerging Markets	R. Ungson, Gerardo
2015	RevolutioninMarketing:MarketDrivingChangesProceedings of the 2006 Academy of Marketing Science(AMS)AnnualConference	E. Spotts, Harlan
2015	Rethinking Place BrandingComprehensive Brand Development for Cities and Regions	Kavaratzis, Mihalis
2015	Public Relations in China	Wolf, David
2015	Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference	Robinson, Leroy
2015	Proceedings of the 2000 AcademyAnnual Conferenceof Marketing Science (AMS)	E. Spotts, Harlan
2015	Proceedings of the 1998 AcademyAnnual Conferenceof Marketing Science (AMS)	B. Ford, John
2015	Proceedings of the 1997 AcademyAnnual Conferenceof Marketing Science (AMS)	J. Wilson, Elizabeth
2015	Proceedingsof the 1995 World Marketing Congress	Grant, K.
2015	Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference	J. Wilson, Elizabeth
2015	Proceedings of the 1993 WorldMarketing Congress	Sirgy, M. Joseph
2015	Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference	Levy, Michael
2015	Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference	. Crittenden, Victoria L
2015	Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference	Dunlap, B.J.
2015	Proceedings of the 1986 Academyof Marketing Science (AMS)Annual Conference	K. Malhotra, Naresh
2015	Perspectives on Public Relations Historiography and Historical Theorization: Other Voices	Watson, Tom