Subscribe to this collection to receive daily e-mail notification of new additions

Issue Date	Title	Author(s)
2015	Multichannel CommerceA Consumer Perspective on the Integration of Physical and Electronic Channels	Trenz, Manuel
2015	Modeling MarketsAnalyzing Marketing Phenomena andImproving Marketing Decision Making	S.H. Leeflang, Peter
2015	Minority Marketing: esearchPerspectives for the 1990sProceedings of the 1993 MinorityMarketing Congress	L. King, Robert
2015	Market Mediations Semiotic Investigations on Consumers, Objects and Brands	Heilbrunn, Benoît
2015	Managing Online ReputationHow to Protect Your Company on Social Media	Pownall, Charlie
2015	Managing in Recovering Markets	Gupta, Narain
2015	Making Social Technologies Work	Gruenbaum, Ronan
2015	Internet Marketing andBig Data Exploitation	Chaston, Ian
2015	Internet-Based CustomerValue ManagementDeveloping Customer RelationshipsOnline	Doligalski, Tymoteusz
2015	Innovation and ProductManagementA Holistic and Practical Approachto Uncertainty Reduction	Gaubinger, Kurt
2015	Innovating in a Service-Driven Economy: Insights, Application, and Practice	Cuthbertson, Richard
2015	Information andCommunicationTechnologies in Tourism2015Proceedings of the International Conferencein Lugano, Switzerland, February 3 - 6, 2015	Inversini, Alessandro
2015	Independent Luxury	Hoff mann, Jonas
2015	Harnessing Place Branding through Cultural Entrepreneurship	M. Go, Frank
2015	Handbook of MediaBranding	Siegert, Gabriele
2015	Growing Brands Through SponsorshipAn Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance	Gross, Philip
2015	Fuzzy Classification of Online Customers	Werro, Nicolas
2015	Fundamentals ofBusiness-to-BusinessMarketingMastering Business Markets	Geiger, Ingmar
2015	From Coal to BiotechThe Transformation of DSM withBusiness School Support	Jeannet, Jean-Pierre
2015	Fair Trade In Csr Strategy Of Global Retailers	Stefańska, Magdalena