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Issue Date	Title	Author(s)
2015	Factors Driving Social Network Site Usage	H. Ernst, Claus-Peter
2015	Entrepreneurial Marketing for SMEs	Cacciolatti, Luca
2015	Driving Demand Transforming B2B Marketing to Meet the Needs of the Modern Buyer	H i d a l g o, Carlos
2015	Digital Relevance Developing Marketing Content and Strategies that Drive Results	A l b e e, A r d a t h
2015	Digital DarwinismBranding and Business Modelsin Jeopardy	Kreutzer, Ralf T.
2015	Determinants of Private Label AttitudePredicting Consumers’ BrandPreferences Using Psychographics	Weiß, Stefanie
2015	Cultural Tourism ina Digital EraFirst International Conference IACuDiT, Athens, 2014	Katsoni, Vicky
2015	Consumer Brand Relationships Meaning, Measuring, Managing	Fetscherin, Marc
2015	Confessions of the Pricing Man How Price Affects Everything	Simon, Hermann
2015	Chinese Strategic Decision-making on CSR	Wang, Shuo
2015	Mastering Business MarketsSpringer Texts in Business and EconomicsMichael Kleinaltenkamp Wul Plinke Ingmar Geiger Editors	Geiger, Ingmar
2015	Brand Building andMarketing in KeyEmerging MarketsA Practitioner’s Guide to SuccessfulBrand Growth in China, India, Russiaand Brazil	Schaffmeister, Niklas
2015	Brand Building andMarketing in KeyEmerging MarketsA Practitioner’s Guide to SuccessfulBrand Growth in China, India, Russiaand Brazil	Schaffmeister, Niklas
2015	Boundary Spanning Elements and the Marketing Function in OrganizationsConcepts and Empirical Studies	Sahadev, Sunil
2015	Asian Brand Strategy (Revised and Updated)	Roll, Martin
2015	A History of Fair Trade in Contemporary BritainFrom Civil Society Campaigns to Corporate Compliance	Anderson, Matthew
2015	STARTING A CREATIVE FIRM IN THE AGE OF DIGITAL MARKETING	Webb, Rick
2014	Advertising Confluence: Transitioning Marketing Communications into Social Movements	Saxena Arora, Anshu
2015	Advances in National Brandand Private Label MarketingSecond International Conference, 2015	Sethuraman, Raj
2015	Advances in Advertising Research (Vol. V)Extending the Boundariesof Advertising	Okazaki, Shintaro