Please use this identifier to cite or link to this item:
192.168.6.56/handle/123456789/72149
Title: | Advertising Confluence: Transitioning Marketing Communications into Social Movements |
Authors: | Saxena Arora, Anshu |
Keywords: | Social Movements |
Issue Date: | 2014 |
Publisher: | Palgrave Macmillan |
URI: | http://10.6.20.12:80/handle/123456789/72149 |
ISBN: | 978-1-349-50458-9 |
Appears in Collections: | Marketing & Management |
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