Please use this identifier to cite or link to this item:
192.168.6.56/handle/123456789/73080
Title: | Rethinking Place BrandingComprehensive Brand Development for Cities and Regions |
Authors: | Kavaratzis, Mihalis |
Keywords: | Brand Development |
Issue Date: | 2015 |
Publisher: | Springer-Verlag Berlin Heidelberg |
URI: | http://10.6.20.12:80/handle/123456789/73080 |
ISBN: | 978-3-319-12424-7 |
Appears in Collections: | Marketing & Management |
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