Please use this identifier to cite or link to this item:
192.168.6.56/handle/123456789/73104
Title: | Sponsor- and Country-Related Predictors of Sponsorship Eff ectivenessSponsorship in a National and International Environment |
Authors: | Lucas, Christian |
Keywords: | International Environment |
Issue Date: | 2015 |
Publisher: | Springer-Verlag Berlin Heidelberg |
URI: | http://10.6.20.12:80/handle/123456789/73104 |
ISBN: | 978-3-658-07684-9 |
Appears in Collections: | Marketing & Management |
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