Please use this identifier to cite or link to this item:
192.168.6.56/handle/123456789/73114| Title: | The Paradox of PointsTheoretical Foundation and Empirical Evidence of Medium Magnitude Eff ects in Loyalty Programs |
| Authors: | Köcher, Sören |
| Keywords: | Theoretical Foundation |
| Issue Date: | 2015 |
| Publisher: | Springer Science+Business Media, LLC |
| URI: | http://10.6.20.12:80/handle/123456789/73114 |
| ISBN: | 978-3-658-09543-7 |
| Appears in Collections: | Marketing & Management |
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