Please use this identifier to cite or link to this item: 192.168.6.56/handle/123456789/73135
Title: Vertical Cooperative Advertising in Supply Chain ManagementA Game-Theoretic Analysis
Authors: Aust, Gerhard
Keywords: Chain Management
Issue Date: 2015
Publisher: Springer-Verlag Berlin Heidelberg
URI: http://10.6.20.12:80/handle/123456789/73135
ISBN: 978-3-319-11625-9
Appears in Collections:Marketing & Management

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