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Issue Date	Title	Author(s)
2010	Personal Brands Manage your life with talent and turn it into a unique experience	Álvarez, Roberto
2010	New Online RetailingInnovation and Transformation	Heinemann, Gerrit
2010	NeuromarketingExploring the Brain of the Consumer	Zurawicki, Leon
2010	Marketing Through Turbulent Times	Darroch, Jenny
2010	Market-Driving Behavior in Emerging FirmsA Study on Market-Driving Behavior, its Moderators and Performance Implications in German Emerging Technology Ventures	Brettel, Malte
2010	luxury onlinestyles, systems, strategies	Okonkwo, Uché
2010	International PlaceBranding Yearbook2010	Govers, Robert
2010	Integrated BrandMarketing and MeasuringReturns	J. Kitchen, Philip
2010	Innovation and InternationalCorporate Growth	Gerybadze, Alexander
2010	Ingredient BrandingMaking the Invisible Visible	Pfoertsch, Waldemar
2010	Identifying Hidden Need SCreating Breakthrough Products	Goffion, Keith
2010	Football Brands	Bridgewater, Sue
2010	Executive DevelopmentJourneys	Lynn, Cora
2010	Beat the Crisis: 33 Quick Solutions for Your Company	Simon, Hermann
2010	Analyzing and Infl uencing Search Engine Results Business and Technology Impacts on Web Information Retrieva	Lieberam-Schmidt, Sönke
2009	Virtual Social NetworksMediated, Massive and Multiplayer Sites	Panteli, Niki
2009	Value Creation of Firm-Established Brand Communities	Wiegandt, Philipp
2009	Unsecured laddersMeeting the challenge of the unexpected	Robinson, Graham
2009	Trust of Potential Buyers in New Entrepreneurial VenturesAn Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating Effect of Product or Service Qualities	Wiedenfels, Gunnar
2009	Trust as the Key to Loyalty in Business-to-ConsumerExchanges	Ebert, Tara