Please use this identifier to cite or link to this item: 192.168.6.56/handle/123456789/69530
Title: Trust as the Key to Loyalty in Business-to-ConsumerExchanges
Authors: Ebert, Tara
Keywords: Trust Building Measures in the Banking Industry
Issue Date: 2009
Publisher: Springer
URI: http://10.6.20.12:80/handle/123456789/69530
ISBN: 978-3-8349-1622-8
Appears in Collections:Marketing & Management

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