Please use this identifier to cite or link to this item:
192.168.6.56/handle/123456789/69544
Title: | Value Creation of Firm-Established Brand Communities |
Authors: | Wiegandt, Philipp |
Keywords: | Brand Communities |
Issue Date: | 2009 |
Publisher: | Springer-Verlag Berlin Heidelberg |
URI: | http://10.6.20.12:80/handle/123456789/69544 |
ISBN: | 978-3-8349-2123-9 |
Appears in Collections: | Marketing & Management |
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