Please use this identifier to cite or link to this item: 192.168.6.56/handle/123456789/69621
Title: Integrated BrandMarketing and MeasuringReturns
Authors: J. Kitchen, Philip
Keywords: Measuring Returns
Issue Date: 2010
Publisher: Palgrave Macmillan
URI: http://10.6.20.12:80/handle/123456789/69621
ISBN: 978-0-230-57734-3
Appears in Collections:Marketing & Management

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