Please use this identifier to cite or link to this item:
192.168.6.56/handle/123456789/69533| Title: | Trust of Potential Buyers in New Entrepreneurial VenturesAn Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating Effect of Product or Service Qualities |
| Authors: | Wiedenfels, Gunnar |
| Keywords: | Trust of Potential Buyers |
| Issue Date: | 2009 |
| Publisher: | Springer-Verlag Berlin Heidelberg |
| URI: | http://10.6.20.12:80/handle/123456789/69533 |
| ISBN: | 978-3-8349-1673-0 |
| Appears in Collections: | Marketing & Management |
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