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Issue Date	Title	Author(s)
2014	How to Measure Digital Marketing	Florès, Laurent
2014	Engaging Customers Using Big Data How Marketing Analytics Are Transforming Business	Sathi, Arvind
2014	Does Multi-stage Marketing Pay?Creating Competitive Advantages Through Multi-stage Marketing	Schönhoff, Alejandro-Marcel
2014	Digital WineHow QR Codes Facilitate New Markets for Small Wine Industries	Brabazon, Tara
2014	Data Mining for ManagersHow to Use Data (Big and Small) to Solve Business Challenges	Boire, Richard
2014	Customer KnowledgeManagementLeveraging Soft Skills to ImproveCustomer Focus	Sain, Soumit
2014	Corporate Social Responsibility in the Global Business World	O. Idowu, Samuel
2014	Exploring the Economics of Habit,Information, and Uncertainty in Japan	Wan, Junmin
2014	Communities of Practice and Vintage InnovationA Strategic Reaction to Technological Change	Schiavone, Francesco
2013	Business Process BlueprintingA Method for Customer-Oriented Business Process Modeling	Hewing, Michael
2014	Breaking Through2nd EditionImplementing Disruptive Customer Centricity	Vandermerwe, Sandra
2014	Media Strategyintegrated Communications Planning In The Digital Era	Young, Antony
2014	Big Social Mobile How Digital Initiatives Can Reshape the Enterprise and Drive Business Results	F. GIAnnetto, David
2014	Asian Perspectives on the Development of Public Relations: Other Voices	Watson, Tom
2014	Applied Conjoint Analysis	R. Rao, Vithala
2014	Aerospace MarketingManagementA Handbook for the Entire Value Chain	Malaval, Philippe
2014	A Concise Guide to MarketResearchThe Process, Data, and MethodsUsing IBM SPSS Statistics	Sarstedt, Marko
2013	A Business History of the Swatch Group The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry	Donzé, Pierre-Yves
2013	From ChineseBrand Cultureto Global BrandsInsights from aesthetics, fashion, and history	Borgerson, Janet
2013	Brand Growth BarriersIdentify, Understand, and Overcome Them	Krüger, Ralph