Subscribe to this collection to receive daily e-mail notification of new additions

Issue Date	Title	Author(s)
2014	Retail Marketingand Sales PerformanceA Defi nitive Guide to Optimizing Service Quality and Sales Effectiveness	Preuss, Christoph
2014	Handel und InternationalesMarketing / Retailingand International Marketing	Swoboda, Bernhard
2014	Reliance on Foreign Markets: Multinationality and Performance	Nakano, Makoto
2014	Recovery Management in Business-to-Business MarketsConceptual Dimensions, Relational Consequences and Financial Contributions	Döscher, Kristian
2014	Real LuxuryHow luxury brands can create value for the long term	Pinkhasov, Misha
2014	R&D Management	Akhilesh, K.B.
2014	Product InformationManagementTheory and Practice	Abraham, Jorij
2014	Pricing, Online Marketing Behavior, and Analytics	Viglia, Giampaolo
2014	Predictive Analytics, Data Mining and Big DataMyths, Misconceptions and Methods	Finlay, Steven
2012	Place Branding through Phases of the ImageBalancing Image and Substance	M. Zavattaro, Staci
2014	Online ChannelIntegrationValue Creation andCustomer Reactions inOnline and Physical Stores	Binder, Jochen
2014	Nature-Based Tourism in Mallorca’s Natural AreasThe Benefi ts of Tourismfor Natural Areas	Wolter, Luisa
2014	National Brands and Private Labels in RetailingJuan Carlos Gázquez-Abad Francisco J. Martínez-López Irene Esteban-MillatJuan Antonio Mondéjar-Jiménez EditorsFirst International Symposium NB&PL,Barcelona, June 2014	Antonio, Juan
2014	Middle Eastern and African Perspectives on the Development of Public Relations: Other Voices	Watson, Tom
2014	Management ofthe Fuzzy FrontEnd of Innovation	Gassmann, Oliver
2014	Luxury Brands in EmergingMarkets	Atwal, Glyn
2014	Latin American and Caribbean Perspectives on the Development of Public Relations: Other Voices	Watson, Tom
2014	Innovation Acceptance The Case of Advanced Driver-Assistance Systems	Planing, Patrick
2014	Inductive FuzzyClassification in MarketingAnalytics	Kaufmann, Michael
2014	Humanistic Marketing	Varey, Richard