Please use this identifier to cite or link to this item: 192.168.6.56/handle/123456789/71656
Title: Engaging Customers Using Big Data How Marketing Analytics Are Transforming Business
Authors: Sathi, Arvind
Keywords: Engaging Customers
Issue Date: 2014
Publisher: Palgrave Macmillan
URI: http://10.6.20.12:80/handle/123456789/71656
ISBN: 978-1-137-38619-9
Appears in Collections:Marketing & Management

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