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Issue Date	Title	Author(s)
2013	Luxury, Lies and MarketingShattering the Illusions of the Luxury Brand	Sicard, Marie-Claude
2013	Lifestyle Brands A Guide to Aspirational Marketing	Saviolo, Stefania
2013	International Place Branding Yearbook 2012Managing Smart Growth &Sustainability	M. Go, Frank
2013	International Employer Brand ManagementA Multilevel Analysis andSegmentation of Students’ Preferences	Christiaans, Lena
2013	International ConsumerBehavior in the 21st CenturyImpact on Marketing Strategy Development	Samli, A. Coskun
2013	Hit Brands How music builds value for the world’s smartest brands	M Jackson, Daniel
2013	Handbook of SocialMedia ManagementValue Chain and Business Modelsin Changing Media Markets	Friedrichsen, Mike
2013	Global Luxurytrend SInnovative Strategies for EmergingMarkets	Hoffmann, Jonas
2013	Globalization, Culture, and BrandingHow to Leverage Cultural Equity forBuilding Iconic Brands in the Era ofGlobalization	J. Torelli, Carlos
2013	Financial CommunicationsInformation Processing, Media Integration, and Ethical Considerations	Alex Wang, Shih-Lun
2013	Exhibit Marketing andTrade Show IntelligenceSuccessful Boothmanshipand Booth Design	Solberg Søilen, Klaus
2013	Effectiveness of Online Marketing Campaigns An Investigation into Online Multichannel and Search Engine Advertising	Klapdor, Sebastian
2013	Eff ectiveness of Online Marketing CampaignsAn Investigation into Online Multichannel and Search Engine Advertising	Klapdor, Sebastian
2013	Customer sense how the 5 senses infl uence buying behavior	Krishna, Aradhna
2013	Customers at WorkNew Perspectives on InteractiveService Work	Dunkel, Wolfgang
2013	Competitive StrategiesManaging the Present, Imagining the Future	Valdani, Enrico
2013	Brand RomanceUsing the Power of High Design to Build a Lifelong Relationship with Your Audience	Kusume, Yasushi
2013	Brand RevolutionRethinking Brand Identity	Sicard, Marie-Claude
2013	Brand Breakouthow Emerging Market Brands Will Go Globalnirmalya Kumarjan-Benedict E.M. Steenkamp	Kumar, Nirmalya
2013	Advances in Advertising Research (Vol. IV)The Changing Roles of Advertising	Rosengren, Sara