Please use this identifier to cite or link to this item:
192.168.6.56/handle/123456789/70975
Title: | Globalization, Culture, and BrandingHow to Leverage Cultural Equity forBuilding Iconic Brands in the Era ofGlobalization |
Authors: | J. Torelli, Carlos |
Keywords: | Globalization, Culture, and Branding |
Issue Date: | 2013 |
Publisher: | Palgrave Macmillan |
URI: | http://10.6.20.12:80/handle/123456789/70975 |
ISBN: | 978-1-137-33331-5 |
Appears in Collections: | Marketing & Management |
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