Please use this identifier to cite or link to this item:
192.168.6.56/handle/123456789/70975Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | J. Torelli, Carlos | - |
| dc.date.accessioned | 2019-06-05T06:17:23Z | - |
| dc.date.available | 2019-06-05T06:17:23Z | - |
| dc.date.issued | 2013 | - |
| dc.identifier.isbn | 978-1-137-33331-5 | - |
| dc.identifier.uri | http://10.6.20.12:80/handle/123456789/70975 | - |
| dc.language.iso | en | en_US |
| dc.publisher | Palgrave Macmillan | en_US |
| dc.subject | Globalization, Culture, and Branding | en_US |
| dc.title | Globalization, Culture, and BrandingHow to Leverage Cultural Equity forBuilding Iconic Brands in the Era ofGlobalization | en_US |
| dc.type | Book | en_US |
| Appears in Collections: | Marketing & Management | |
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