Please use this identifier to cite or link to this item:
192.168.6.56/handle/123456789/70877
Title: | Eff ectiveness of Online Marketing CampaignsAn Investigation into Online Multichannel and Search Engine Advertising |
Authors: | Klapdor, Sebastian |
Keywords: | Marketing Campaigns |
Issue Date: | 2013 |
Publisher: | Springer-Verlag Berlin Heidelberg |
URI: | http://10.6.20.12:80/handle/123456789/70877 |
ISBN: | 978-3-658-01732-3 |
Appears in Collections: | Marketing & Management |
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