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Issue Date	Title	Author(s)
2008	Public Opinion Pollingin a Globalized World	Carballo, Marita
2008	Product Customization	Hvam, Lars
2015	Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference	L. Crittenden, Victoria
2008	Pricing PerspectivesMarketing and Management Implications ofNew Theories and Applications	Rothenberger, Sandra
2008	PR – A PERSUASIVE INDUSTRY?Spin, Public Relations, and the Shaping of the Modern Media	M o r r is, Trevo r
2008	Marketing Revealed Challenging the Myths	Burgers, Willem
2008	Marketing Metaphors andMetamorphosis	J. Kitchen, Philip
2008	InternationalBrand Management of ChineseCompaniesCase Studies on theChinese Household Appliancesand Consumer Electronics IndustryEntering US andWestern European Markets	Bell, Sandra
2008	Harry Potter The Story of a Global Business Phenomenon	Gunelius, Susan
2008	Handbook of MarketingDecision Models	Wierenga, Berend
2008	Experience-Based Communication	Ornbo, Jens
2015	Proceedings of the 1990 Academy Annual Conference of Marketing Science (AMS	J. Dunlap, B.
2008	Eco-Standards, Product Labelling and Green Consumerism	Boström, Magnus; Klintman, Mikael
2008	Database Marketing Analyzing and Managing Customers	C. Blattberg, Robert
2008	Contemporary Thoughts on Corporate Branding and Corporate IdentityManagement	Karaosmanoglu, Elif
2008	Brand Engagement How Employees Make or Break Brands	Buckingham, Ian P
2007	The Marking Enterprise Business success and societal embedding	Thoenig, Jean-Claude; Waldman, Charles
1997	Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conferenc	Hawes, Jon M
2007	The Dna ofCustomer ExperienceHow Emotions Drive Value	Shaw, Colin
2007	The CommunicatingCompanyTowards an Alternative Theoryof Corporate Communication	Hübner, Hartmut