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Issue Date	Title	Author(s)
2010	The Economyof Brands	Lindemann, Jan
2010	StrategieInternationalManagementTextandCases	Morschett, Dirk
2010	StorytellingBrandinginPractice	Fog, Klaus
2016	Mobile Marketing Channel	Akhter, Mahmud
2016	Multisensory Impact of Sport Events A Comparative Eff ect Analysis Based on Soccer Games	Tham, Thorsten
2010	Star-Spangled SoccerThe Selling, Marketing andManagement of Soccer in the USA	Hopkins, Gary
2010	Social Media Marketingof CollaborationGame Theory and the Emergence	Anderson, Eric
2016	Online Brand Communities Using the Social Web for Branding and Marketing	J. Martı´nez-L opez, Francisco
2010	Social Entrepreneurship Business ModelsIncentive Strategies to Catalyze Public Goods Provision	Sommerrock, Katharina
2010	Retailing in the 21st Century Current and Future Trends	Krafft, Manfred
2016	Open Tourism Open Innovation, Crowdsourcing and Co-Creation Challenging the Tourism Industry	Egger, Roman
2016	Perspectives on Consumer Choice	R. Foxall, Gordon
2016	Principles of Marketology, Volume 1 Theory	Aghazadeh, Hashem
2010	Reputation Transfer to EnterNew B-to-B Markets	Falkenreck, Christine
2016	Proceedings of the 1st AAGBS International Conference on Business Management 2014	Pyeman, Jaafar
2010	Quality Uncertainty andPerceptionInformation Asymmetry and Management ofQuality Uncertainty and Quality Perception	Wankhade, Lalit
2010	PLACE SIdentity, Image and Reputation	Anholt, Simon
2016	Retail Brand Equity and Loyalty	Katharina, Julia
2016	Return of the Hustle The Art of Marketing with Music	Sheinkop, Eric
2016	Service Fascination Gaining Competitive Advantage through Experiential Self-Service Systems	Zagel, Christian