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Issue Date	Title	Author(s)
2012	DEFENDING YOUR BRAND How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks	Calkins, Tim
2012	Diversity in European MarketingText and Cases	Rudolph, Thomas
2012	Empathetic Marketing How to Satisfy the 6 Core Emotional Needs of Your Customers	Ingwer, Mark
2012	Ethics in Marketing andCommunicationsTowards a Global Perspective	M. McKinley, Mary
2012	Customer RelationshipManagement	Reinartz, Werner
2012	Cruise Management Information and Decision Support Systems	Papathanassis, Alexis
2012	Counter Strategiesin Global Markets	Ploetner, Olaf
2012	Breakthrough Marketing Plans How to Stop Wasting Time and Start Driving Growth	Calkins, Tim
2012	Branded Component Strategies Ingredient Branding in B2B Markets	Worm, Stefan
2012	Brand Communities for Fast Moving Consumer Goods	Meister, Sandra
2012	Brand Aesthetics	Mazzalovo, Gérald
2015	Use of Market Data in the Recruitment of High Potentials	Posthumus, Jan
2015	Value Chain Marketing A Marketing Strategy to Overcome Immediate Customer Innovation Resistance	Hintze, Stephanie
2015	Vertical Brand Portfolio Management	Bakker, Diederich
2015	Vertical Cooperative Advertising in Supply Chain Management	Aust, Gerhard
2015	Western European Perspectives on the Development of Public Relations: Other Voices	Watson, Tom
2015	Why People (Don’t) BUY	Chakravarti, Amitav
2015	Wine Queens Understanding the Role of Women in Wine Marketing	Ramšak, Mojca
2015	Winning Minds	Lancaster, Simon
2016	Achieving Brand Loyalty in China through After-Sales Services	Fraß, Alexander