Please use this identifier to cite or link to this item:
192.168.6.56/handle/123456789/70479| Title: | Value Chain Marketing A Marketing Strategy to Overcome Immediate Customer Innovation Resistance |
| Authors: | Hintze, Stephanie |
| Issue Date: | 2015 |
| Publisher: | Springer International Publishing Switzerland |
| URI: | http://10.6.20.12:80/handle/123456789/70479 |
| ISBN: | 978-3-319-11375-3 |
| Appears in Collections: | Marketing & Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 140 2015.pdf | 6.28 MB | Adobe PDF | View/Open |
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