Please use this identifier to cite or link to this item:
192.168.6.56/handle/123456789/70479Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Hintze, Stephanie | - |
| dc.date.accessioned | 2019-05-31T08:49:48Z | - |
| dc.date.available | 2019-05-31T08:49:48Z | - |
| dc.date.issued | 2015 | - |
| dc.identifier.isbn | 978-3-319-11375-3 | - |
| dc.identifier.uri | http://10.6.20.12:80/handle/123456789/70479 | - |
| dc.language.iso | en | en_US |
| dc.publisher | Springer International Publishing Switzerland | en_US |
| dc.title | Value Chain Marketing A Marketing Strategy to Overcome Immediate Customer Innovation Resistance | en_US |
| dc.type | Book | en_US |
| Appears in Collections: | Marketing & Management | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 140 2015.pdf | 6.28 MB | Adobe PDF | View/Open |
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