Please use this identifier to cite or link to this item:
192.168.6.56/handle/123456789/70505
Title: | Brand Communities for Fast Moving Consumer Goods |
Authors: | Meister, Sandra |
Keywords: | An Empirical Study of Members‘ Behavior and the Economic Relevance for the Marketer |
Issue Date: | 2012 |
Publisher: | Springer Science+Business Media, LLC |
URI: | http://10.6.20.12:80/handle/123456789/70505 |
ISBN: | 978-3-8349-4054-4 |
Appears in Collections: | Marketing & Management |
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