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Issue Date	Title	Author(s)
2016	Green Marketing: A Case Study of the Sub-Industry in Turkey	Can Kirgiz, Ayca
2016	Higher Education Consumer Choice	Oplatka, Izhar
2016	Incompetency and Competency Training	Woodside, Arch
2016	International Fragmentation	Saxena, Anshu
2016	Islamic Marketing Understanding the Socio-Economic, Cultural, and Politico-Legal Environment	Nestorovic, Cˇ edomir
2016	Making a Difference Through Marketing	Plewa, Carolin
2011	Sales Management Control Strategies in Banking Strategic Fit and Performance Impact	Mueller, Florian
2016	Market Entry in China Case Studies on Strategy, Marketing, and Branding	Prange, Christiane
2011	Retail Internationalization in ChinaExpansion of Foreign Retailers	Qixun Siebers, Lisa
2016	Market Entry into the USA Why European Companies Fail and How to Succeed	Drews, Ralf
2011	Reputation Management	Helm, Sabrina
2011	Operationalizing Dynamic Pricing Models Bayesian Demand Forecasting and Customer Choice Modeling for Low Cost Carriers	Christ, Steffen
2011	New Developmentsin the Theory of NetworksFranchising, Alliances and Cooperatives	Tuunanen, Mika
2011	Measurement for the SocialSciencesThe C-OAR-SE Method and Why It MustReplace Psychometrics	R. Rossiter, John
2011	Mass CustomizationAn Exploration of European Characteristics	Coletti, Paolo
2011	Japanese Consumer Dynamics	Haghirian, Parissa
2011	International PlaceBranding Yearbook2011Managing Reputational Risk	Govers, Robert
2011	International Corporate Brand Management Evaluating Standardized Corporate Branding Across Countries	Meierer, Markus
2011	From Grey to SilverManaging the Demographic ChangeSuccessfully	Kunisch, Sven
2011	Financing Transitions Managing Capital and Liquidity in the Family Business	E. Aronoff, Craig