Please use this identifier to cite or link to this item:
192.168.6.56/handle/123456789/73396Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Hüttenrauch, Bettina | - |
| dc.date.accessioned | 2019-06-19T10:56:43Z | - |
| dc.date.available | 2019-06-19T10:56:43Z | - |
| dc.date.issued | 2016 | - |
| dc.identifier.isbn | 978-3-658-14576-7 | - |
| dc.identifier.uri | http://10.6.20.12:80/handle/123456789/73396 | - |
| dc.language.iso | en | en_US |
| dc.publisher | Springer-Verlag Berlin Heidelberg | en_US |
| dc.subject | Database Marketing | en_US |
| dc.title | Targeting Using Augmented Data in Database MarketingDecision Factors for Evaluating External Sources | en_US |
| dc.type | Book | en_US |
| Appears in Collections: | Marketing & Management | |
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