Please use this identifier to cite or link to this item:
192.168.6.56/handle/123456789/73382
Title: | Retail BrandEquity and LoyaltyAnalysis in the Context of Sector-Specific Antecedents, PerceivedValue, and Multichannel Retailing |
Authors: | Katharina Weindel, Julia |
Keywords: | Retail Brand |
Issue Date: | 2016 |
Publisher: | Springer Science+Business Media, LLC |
URI: | http://10.6.20.12:80/handle/123456789/73382 |
ISBN: | 9783658150365-5 |
Appears in Collections: | Marketing & Management |
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