Please use this identifier to cite or link to this item:
192.168.6.56/handle/123456789/73382
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Katharina Weindel, Julia | - |
dc.date.accessioned | 2019-06-19T10:35:46Z | - |
dc.date.available | 2019-06-19T10:35:46Z | - |
dc.date.issued | 2016 | - |
dc.identifier.isbn | 9783658150365-5 | - |
dc.identifier.uri | http://10.6.20.12:80/handle/123456789/73382 | - |
dc.language.iso | en | en_US |
dc.publisher | Springer Science+Business Media, LLC | en_US |
dc.subject | Retail Brand | en_US |
dc.title | Retail BrandEquity and LoyaltyAnalysis in the Context of Sector-Specific Antecedents, PerceivedValue, and Multichannel Retailing | en_US |
dc.type | Book | en_US |
Appears in Collections: | Marketing & Management |
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