Please use this identifier to cite or link to this item: 192.168.6.56/handle/123456789/72883
Title: Business To Business Market Research
Authors: Ruth McNeil, Ruth McNeil
David Barr
Keywords: Business Markets
Issue Date: 2005
Publisher: Kogan Page Limited
Description: The series provides up-to-date knowledge on the techniques of market research and customer insight and best practice in implementing them. It also shows the contribution market research and customer information management techniques can make to helping organisations of all kinds in shaping their strategy, structure, customer focus and value creation.
URI: http://10.6.20.12:80/handle/123456789/72883
ISBN: Business Markets
0 7494 4364 2
Appears in Collections:Social Work

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