Please use this identifier to cite or link to this item:
192.168.6.56/handle/123456789/728| Title: | Corporate Identity and Crisis Response Strategies |
| Authors: | bloch, Olga |
| Keywords: | Response Strategies |
| Issue Date: | 2014 |
| Publisher: | Springer |
| Description: | The present study represents a meaningful step towards building a theory-based connection between corporate identity and crisis response strategies. The concept of corporate identity has been discussed in the context of crisis communication research, even referred to as a “reservoir of credibility” with which companies may successfully overcome public criticism (Bostdorff & Vibbert 1994, Jones & Little 2000). Despite this, no study to date has specifically applied corporate identity as a variable in analysis of crisis response strategies. |
| URI: | http://10.6.20.12:80/handle/123456789/728 |
| ISBN: | 978-3-658-06222-4 |
| Appears in Collections: | Social Work |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.