Please use this identifier to cite or link to this item:
192.168.6.56/handle/123456789/72049| Title: | The Quintessence of MarketingNils Bickhoff Svend HollensenMarc OpresnikWhat You Really Need to Know to Manage Your Marketing Activities |
| Authors: | Bickhoff, Nils |
| Keywords: | Marketing |
| Issue Date: | 2014 |
| Publisher: | Springer Science+Business Media, LLC |
| URI: | http://10.6.20.12:80/handle/123456789/72049 |
| ISBN: | 978-3-642-45444-8 |
| Appears in Collections: | Marketing & Management |
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