Please use this identifier to cite or link to this item:
192.168.6.56/handle/123456789/72049Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Bickhoff, Nils | - |
| dc.date.accessioned | 2019-06-12T07:43:16Z | - |
| dc.date.available | 2019-06-12T07:43:16Z | - |
| dc.date.issued | 2014 | - |
| dc.identifier.isbn | 978-3-642-45444-8 | - |
| dc.identifier.uri | http://10.6.20.12:80/handle/123456789/72049 | - |
| dc.language.iso | en | en_US |
| dc.publisher | Springer Science+Business Media, LLC | en_US |
| dc.subject | Marketing | en_US |
| dc.title | The Quintessence of MarketingNils Bickhoff Svend HollensenMarc OpresnikWhat You Really Need to Know to Manage Your Marketing Activities | en_US |
| dc.type | Book | en_US |
| Appears in Collections: | Marketing & Management | |
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