Please use this identifier to cite or link to this item: 192.168.6.56/handle/123456789/71175
Title: The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model
Authors: Shin, Kwang-Yong
Keywords: Marcom Manager’s Working Model
Issue Date: 2013
Publisher: Springer
URI: http://10.6.20.12:80/handle/123456789/71175
ISBN: 978-3-642-38091-4
Appears in Collections:Marketing & Management

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