Please use this identifier to cite or link to this item: 192.168.6.56/handle/123456789/6932
Title: The King of Drinks
Authors: Dmitri, van den Bersselaar
Carola Lentz
Martin R. Doornbos
John Lonsdale
Keywords: Schnapps Gin from Modernity to Tradition
Issue Date: 2007
Publisher: Brill
Description: Throughout the southern parts of Ghana and Nigeria, fading billboards still advertise schnapps gin imported from the Netherlands. Somewhat marginalized in the midst of an abundance of colourful billboards that advertise beer, soft drinks, mobile phones, religion, and beauty products as keys to the modern, international world, the schnapps gin adverts are different.1 Both the illustration and the slogan on these billboards are meant to evoke African tradition and a link to the traditional status of chiefs and elders.
URI: http://10.6.20.12:80/handle/123456789/6932
ISBN: 978 90 04 16091 0
Appears in Collections:African Studies

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