Please use this identifier to cite or link to this item: 192.168.6.56/handle/123456789/68914
Title: The Behavioral Economics of Brand Choice
Authors: C. Schrezenmaier, Teresa
Keywords: Brand Choice
Issue Date: 2007
Publisher: Palgrave Macmillan
URI: http://10.6.20.12:80/handle/123456789/68914
ISBN: 978-0-230-59673-3
Appears in Collections:Marketing & Management

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