Please use this identifier to cite or link to this item:
192.168.6.56/handle/123456789/68914
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | C. Schrezenmaier, Teresa | - |
dc.date.accessioned | 2019-05-23T08:27:27Z | - |
dc.date.available | 2019-05-23T08:27:27Z | - |
dc.date.issued | 2007 | - |
dc.identifier.isbn | 978-0-230-59673-3 | - |
dc.identifier.uri | http://10.6.20.12:80/handle/123456789/68914 | - |
dc.language.iso | en | en_US |
dc.publisher | Palgrave Macmillan | en_US |
dc.subject | Brand Choice | en_US |
dc.title | The Behavioral Economics of Brand Choice | en_US |
dc.type | Book | en_US |
Appears in Collections: | Marketing & Management |
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