Please use this identifier to cite or link to this item:
192.168.6.56/handle/123456789/58988| Title: | Personal Brand Creation in the Digital Age Theory, Research and Practice |
| Authors: | Grzesiak, Mateusz |
| Keywords: | communication |
| Issue Date: | 2018 |
| Publisher: | Palgrave |
| Description: | The main goal of this work is to identify and compare strategies for shaping personal brands used by young Polish and American internauts and YouTubers, which constitute examples of the success of personal branding and make it possible to establish a set of effective practices. |
| URI: | http://10.6.20.12:80/handle/123456789/58988 |
| ISBN: | 978-3-319-69697-3 |
| Appears in Collections: | Foreign Language and Literature |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 100.pdf.pdf | 3.44 MB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.