Please use this identifier to cite or link to this item: 192.168.6.56/handle/123456789/58988
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dc.contributor.authorGrzesiak, Mateusz-
dc.date.accessioned2019-04-02T05:31:30Z-
dc.date.available2019-04-02T05:31:30Z-
dc.date.issued2018-
dc.identifier.isbn978-3-319-69697-3-
dc.identifier.urihttp://10.6.20.12:80/handle/123456789/58988-
dc.descriptionThe main goal of this work is to identify and compare strategies for shaping personal brands used by young Polish and American internauts and YouTubers, which constitute examples of the success of personal branding and make it possible to establish a set of effective practices.en_US
dc.languageen-
dc.language.isoenen_US
dc.publisherPalgraveen_US
dc.subjectcommunicationen_US
dc.titlePersonal Brand Creation in the Digital Age Theory, Research and Practiceen_US
dc.typeBooken_US
Appears in Collections:Foreign Language and Literature

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