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192.168.6.56/handle/123456789/58415| Title: | The Law of Reputation andBrands in the Asia Pacific |
| Authors: | T. Kenyon, Andrew |
| Keywords: | Brands in the Asia Pacific |
| Issue Date: | 2012 |
| Publisher: | Cambridge University Press |
| Description: | Trade marks – or brands as they are popularly known – can be extremely valuable intangible assets, not just in the Asia Pacific. The rights conferred by trade mark law together with other forms of legal protection are considerable, and firms have sought to exploit these to bolster their creative strategies designed to build and foster relationships with consumers and other audiences. |
| URI: | http://10.6.20.12:80/handle/123456789/58415 |
| ISBN: | 978-1-107-01772-6 |
| Appears in Collections: | Education Planning & Management(EDPM) |
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