Please use this identifier to cite or link to this item: 192.168.6.56/handle/123456789/58415
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dc.contributor.editorT. Kenyon, Andrew-
dc.date.accessioned2019-03-27T07:47:39Z-
dc.date.available2019-03-27T07:47:39Z-
dc.date.issued2012-
dc.identifier.isbn978-1-107-01772-6-
dc.identifier.urihttp://10.6.20.12:80/handle/123456789/58415-
dc.descriptionTrade marks – or brands as they are popularly known – can be extremely valuable intangible assets, not just in the Asia Pacific. The rights conferred by trade mark law together with other forms of legal protection are considerable, and firms have sought to exploit these to bolster their creative strategies designed to build and foster relationships with consumers and other audiences.en_US
dc.languageenen_US
dc.language.isoenen_US
dc.publisherCambridge University Pressen_US
dc.subjectBrands in the Asia Pacificen_US
dc.titleThe Law of Reputation andBrands in the Asia Pacificen_US
dc.typeBooken_US
Appears in Collections:Education Planning & Management(EDPM)

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